No long contracts Independent advice Responds within 1 working day
Free Independent Marketing Audit

Find Out What's Working — and What Isn't

A free, independent review of the marketing you already run. Tell us where you are, and we'll show you the gaps, the quick wins and where to focus first.

Free · No obligation · Your audit within 2 working days

Identify which channels are delivering results and which aren't
Understand where budget is being wasted or misallocated
Receive prioritised recommendations, not a list of generic suggestions
Get an independent view with no agency agenda and no upsell
No obligation Reply within 1 working day Independent consultancy

Get Your Free Audit

Takes a minute. You'll then get a short questionnaire, and your audit follows within 2 working days of it.

No spam. No obligation. We'll only use your details to respond to your enquiry.

Common Challenges

Not Sure Whether Your Marketing Is Actually Working?

Many small businesses are investing time and money in marketing without a clear picture of what's genuinely delivering results. If any of the following sound familiar, a marketing audit is a good place to start.

You're running activity across multiple channels but don't have a clear sense of which ones are actually driving sales or enquiries.
Your analytics data exists, but you're not confident it's tracking correctly — or you're not sure how to interpret what it's telling you.
You've been told your campaigns are performing well by an agency or freelancer, but something doesn't feel quite right.
Your marketing feels scattered — there's no clear strategy connecting what you're doing day to day to your wider business goals.
You're planning to increase your budget or try a new channel, and you want to make sure the foundations are solid before you do.

What a Marketing Audit Typically Uncovers

Tracking gaps — conversions being missed or attributed incorrectly in GA4 or within ad platforms
Budget allocated to campaigns, keywords or audiences that are not converting at an acceptable cost
Channels that are underperforming relative to the time and spend being put into them
Straightforward fixes that have been overlooked but could meaningfully improve results
Misalignments between day-to-day marketing activity and actual business objectives
What You'll Get

When reviewing your marketing, we typically look at

Every review is practical and focused on what will make the biggest difference to your business.

Google Ads and Paid Search

We review campaign structure, bidding strategy, keyword targeting and ad copy to identify inefficiencies and surface clear opportunities for improvement.

SEO and Organic Search

We assess your current organic visibility, on-page optimisation, content gaps and any technical issues that may be limiting your performance in search.

Analytics and Conversion Tracking

We check that GA4 and any ad platform tracking is implemented correctly, so the data informing your decisions is accurate and can be relied upon.

Paid Social and Display

We review audience targeting, creative performance and spend allocation across any paid social or display channels you are currently running.

Channel Strategy and Budget Allocation

We look at how your overall budget and effort is distributed across channels and assess whether it is aligned with your business priorities and objectives.

Where to Focus First

A short report showing what's working, what's holding you back and your biggest opportunities — in plain English. Only real numbers from your own data, no made-up benchmarks.

Typical Outcomes

Businesses often see improvements such as

Every business is different, but these are the kinds of practical improvements our work typically helps with.

Improving conversion rates from existing website traffic
Identifying missed SEO and content opportunities
Optimising underperforming paid ad campaigns
Simplifying marketing reporting and dashboards
Improving campaign targeting and reducing wasted spend
Fixing tracking so decisions are based on accurate data
Identifying which marketing channels to invest more in
Getting clearer on what's actually driving revenue
About Next Step Digital

Independent advice from a real marketing professional

Next Step Digital is an independent digital marketing consultancy helping businesses improve the marketing they already run.

We focus on practical advice, campaign optimisation and helping businesses understand their marketing performance. Our work is focused on real improvements — not producing lengthy reports that sit on a shelf.

Where projects require additional expertise, we work with trusted specialist partners to ensure you get the right support for your specific needs.

Independent — no agency agenda
Practical expertise, not just strategy
Flexible support, no long contracts
Specialist partners available if needed

"Our goal is simple: help businesses understand their marketing better and unlock the opportunities that help them grow online."

Next Step Digital Independent Digital Marketing Consultancy
What Happens Next

Simple, straightforward process

From submitting the form to getting practical advice — here's what to expect.

01

Tell Us About Your Business

Send the short form, then complete a 5-minute questionnaire about your marketing, goals and setup.

02

We Review It

We look at your answers and your website. Sharing access to Google Analytics, Google Ads or Search Console is optional, but adds detail.

03

You Get Your Audit

Within 2 working days you'll receive a short report by email: what's working, what's holding you back and the biggest opportunities.

04

You Decide What's Next

Use it yourself, or ask us to turn it into a full action plan. There's no pressure either way.

No long contracts. No obligation. Just practical marketing advice.

After Your Audit

Want to go further?

Your free audit shows what's going on. If you want help acting on it, here's what that looks like.

Marketing Action Plan

£195

The Action Plan tells you exactly what to do about it.

A prioritised plan: what to fix first, how, and why
Specific to your setup, budget and time
A 30–45 minute call to walk through it
Yours to keep, whether you do the work yourself or with us

Need a hand doing the work?

  • One-off fixesFixed price, agreed first
  • Google Ads managementFrom £150/month
  • Tracking and dashboard setupFrom £250
  • Advice when you need it3 hours for £120

No long contracts. No setup fees. No agency upsell.

Get Started

Take the next step

Start with a free audit. If it's useful, great. If you need more help, we'll tell you honestly what's worth doing — including when you don't need us.

Free, no obligation — your audit within 2 working days.

No obligation or commitment required
Response within one working day
Flexible support to suit your business

Get Your Free Audit

Takes a minute. You'll then get a short questionnaire, and your audit follows within 2 working days of it.

No spam. No obligation. We'll only use your details to respond to your enquiry.